Omnicom’s Credera Broadens Geographic Reach with the Acquisition of London-Based DMW Group

Omnicom's Credera Broadens Geographic Reach with the Acquisition of London-Based DMW Group

Credera, a consulting firm focused on strategy, transformation, data, and technology, today announced it has acquired a majority stake in London-based DMW Group to expand its consulting and digital transformation capabilities into Europe. Credera is part of Omnicom Precision Marketing Group, the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).

DMW is a leading independent technology consultancy, specializing in the design, delivery, and implementation of data and digital transformation programs. Its people-first and outcome-focused approach drives success for some of the world’s biggest brands, including Burberry, Google, and Lloyds of London, as well as for several U.K. government agencies. DMW’s management team, led by CEO Chris Dean, will continue in their current roles.

“DMW’s capabilities in managing and executing integral projects for C-suite leaders extend the depth and breadth of our data, digital transformation, and technology capabilities into Europe,” said Justin Bell, President and Chief Executive Officer, Credera. “I want to welcome Chris and the entire team at DMW to the Credera and Omnicom family.”

“We immediately saw the cultural and strategic alignment with the Credera team, along with the extensive global client relationships and services of the Omnicom network, as great opportunities for our people and our clients,” said DMW’s Chris Dean. “Credera and DMW are well matched in that we both genuinely care about achieving great outcomes for our clients with a hands-on style based on respect, integrity and professionalism.”

“DMW adds outstanding strategic advisory and program leadership skills to our organization in Europe,” said Luke Taylor, Chief Executive Officer of Omnicom Precision Marketing Group. “The cultural fit and complementary skillsets of Credera and DMW will meet our global clients’ need for services at the intersection of business strategy, technology and transformation.”

DMW is headquartered in London and has been recognized by Great Place to Work Institute as one of the best places to work in the UK for the past five consecutive years.