Obsession Media, LLC and Adsonica® announced that they had formed a partnership to offer a one-of-a-kind digital media offering for political campaigns, targeting candidates and advocacy groups competing for limited advertising inventory in markets that will likely determine the outcome of the 2020 elections.
Branded “Reach Key Voters” the package provides access to more than 2 billion display monthly ad impressions across all 50 states through Obsession Media’s aggregated network of local broadcast TV station web sites and mobile apps in a single, efficient ad buy. This vast reach is further enhanced by exclusive access to the patented IP of sound-injected ad technology from Adsonica, with the potential to more than triple the CTR and double the recall of a campaign’s ad content. Taking less than 5 minutes to prepare, Adsonica, a 2020 Reed Awards finalist, enables near real-time updating of a candidate’s sonic messaging in their banner advertising campaigns.
In a combined statement, Obsession Media’s Nick Rhodes and John West stated, “Obsession Media packages content across all broadcast TV platforms and has created a single source to enable local activation at a national scale. Our digital marketplace, combined with the exclusive Adsonica IP creates a potent offering for candidates and advocacy groups, unavailable anywhere else in media.”