Night Market, Horizon’s recently launched eCommerce data intelligence company, today announced it has hired Kimberly Chulis, Ph.D., as VP of Data Science. The move is effective immediately and Chulis will report directly to Randy Browning, President of Night Market.

Night Market is designed to provide brands with unique insights into consumer purchase behaviour within the walled gardens of Amazon, Google and Facebook, thus giving brands unprecedented control of the consumer e-purchase journey. The role of VP of Data Science represents a significant hire as Night Market continues to bring together performance media and retail expertise to provide brands with a more sophisticated approach to maximizing their revenue potential.

Chulis is a 20-year data science veteran known for her innovative work in advanced analytics, predictive modeling and cloud-based ML and AI solutions for major technology companies such as Microsoft and IBM. At Night Market, Kimberly will be overseeing the creation of an eCommerce infrastructure built upon Horizon Media’s own customer data platform, blu. Chulis will be incorporating machine learning insights to guide retail related services such as offer, pricing, merchandising, forecasting and reviews, as well as building audience segments based on buying behavior. In addition, she will lead the integration of performance media and purchase data to drive the omnichannel consultative approach that Night Market offers across D2C and marketplaces.

[Read More on Negative Content | Brand Safe – The Challenging Task of Avoiding Negative Content while Remaining Secure ]

Chulis is a recognized innovator in the field and her previous experience generated significantly improved business outcomes for a number of major retailers. Chulis worked with the team on architecture and applications of Azure ML and cloud architecture configuration. For a major retailer, she developed social media analytics and predictive analytics based on consumer online browsing and buying behaviour, and she has created and implemented a number of design, measurement and modelling frameworks for brands such as HP, UnitedHealth Group and Char-Broil to name a few.

In addition to her work as an innovator, Chulis is also a respected academic and much sought-after mentor and teacher. This is Chulis’s 7th year adjunct teaching on applied analytics topics at Northwestern in their MS Data Science program. During her academic career, she explored how best to turn unstructured data into meaningful and valuable corporate assets with her dissertation originally focusing on 27 types of Twitter data to derive insights related to company performance and revenue.

“Night Market is a data and AI company, so this is obviously an important new hire for us,” said Randy Browning, President of Night Market. “Kim has impeccable credentials and is a recognized leader in data science. What most impressed me was her track record of innovation in solving complex business problems, as that is the foundation of Night Market’s success. Kim is thoughtful, collaborative and has the curiosity and entrepreneurial spirit essential for driving business outcomes for our client,” said Browning.

“Night Market represents true innovation in the eCommerce space,” said Kim Chulis, VP of Data Science at Night Market. “It’s almost a cliché now that eCommerce and online retail strategies in general have leaped 5 years in the last 5 months. What excites me most in joining Night Market is that Randy and the team have the vision, ambition and audacious goal of maintaining that level of iteration. I was only looking for the most challenging of roles and for a new home with a passionate team of innovators and entrepreneurs. I see nothing but opportunity as Night Market’s approach continues to deliver a more insightful, cohesive and influential consumer experience for brands,” said Chulis.

[Read More on Marketing Future | Decoding the future of marketing in the new normal 

The hiring of such a renowned data scientist as Kim Chulis is the latest coup for Night Market as they continue to disrupt the eCommerce space with an innovative and insightful model that is driving improved business outcomes for eCommerce clients. In July, Night Market created the industry’s first Upfronts dedicated to eCommerce, an exclusive event for Horizon Media clients which was branded: eCommFronts; Click & Connect. In partnership with Amazon, Google, Facebook, Instacart, Walmart (WMG) and PromoteIQ/Kroger, Night Market provided five days of virtual workshops filled with exclusive content focused on how brands can drive improved business outcomes with more effective approach to their eCommerce strategies.