Neilsen IQ, a global leader in measurement and data analysis, today announced two key acquisition agreements, Data Impact and Rakuten Intelligence. These acquisitions add significant value to Nielsen IQ’s e-commerce and omni-channel measurement solutions, enabling us to take a comprehensive view of the online market from product distribution to sales and revolutionize the consumer and retail measurement industry. Become.
Today, e-commerce sales account for 12% of CPG sales in the United States and up to 30% of sales in the global market, and are projected to grow at an annual rate of 15% by 2025. As online retailers grow significantly and gain more market share, it’s becoming more important to understand the entire market.
Nonetheless, current e-commerce measurements are so fragmented that they offer several completely different services that do not provide an integrated and consistent outlook for the entire market.
With this acquisition and a range of omni-channel measurement solutions, Nielsen IQ provides retailers and manufacturers with a harmonious, detailed and consistent outlook across channels to forecast trends and meet consumer needs and expectations. You will gain the unique strength of being able to respond quickly.
Natalie Williams, Head of North American Measurement Products Leadership at Nielsen IQ, said: “Measuring e-commerce is the most important strategic requirement for Nielsen IQ. Together, we provide powerful machine learning insights to customers around the world to learn how to measure e-commerce sales and how to measure e-commerce sales. It can transform the speed at which consumers deploy the process leading up to purchase. ”
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Nielsen IQ’s omni-channel services will be further strengthened by the acquisition agreement of Data Impact, a leader in the e-commerce information field in 40 markets, mainly in Europe and the United States.
Combining Data Impact’s industry-leading technology, which provides a very detailed perspective on banner and store-level e-commerce insights, with Nielsen IQ’s unmatched retail measurement experience, Nielsen IQ offers Data Impact products. Can be expanded globally. And most importantly, this will allow Nielsen IQ to lead the future of omni-channel measurement and execution.
Jim Peck, Chairman and CEO of Nielsen IQ, said: “By combining our technology with Data Impact’s unique services, we can provide manufacturers and retailers with unparalleled comprehensive service with the details needed to make successful omni-channel decisions. ”
The acquisition of Rakuten Intelligence follows a three-year exclusive agreement to consolidate Nielsen IQ’s retail sales data with the company’s largest e-commerce purchasing panel in the United States.
With this acquisition, Nielsen IQ will be able to provide its customers with an integrated online and offline interpretation backed by a cloud-based Connect platform and integrated with a custom client hierarchy. Nielsen IQ’s recently launched Omnisales product is the first integrated product from this acquisition.
Clément Colin, Head of International E-Commerce Measurement at Nielsen IQ, said: “We are proud to welcome these two champions to the Nielsen IQ family. We can provide a single number for online sales measurement through the truthful multi-source data that the market needs. It also enables us to offer e-commerce execution proposals with unparalleled practicality. With its unique scale and detail, the prospects for opportunities are endless. ”
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