NextName, a leading NIL company, is proud to announce its collaboration with western fragrance trailblazer, Tru Western. Together, they are launching a dynamic marketing campaign showcasing the values of grit, family, teamwork, humility, and work ethic with the help of the talented University of Illinois Volleyball players.
In this unique collaboration, NextName teamed up with University of Illinois Volleyball athletes to create engaging short videos that authentically represent Tru Western’s core brand values. The campaign aims to support college athletes and highlight the commitment and dedication needed to excel as a Division-1 athlete. It draws a parallel between the athletes’ dedication and the values of the Tru Western brand.
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Tom Segal, Director of Operations at NextName, said, “Our partnership with Tru Western is all about celebrating the values that unite college athletes and the Tru Western brand. We believe in the power of storytelling and are thrilled to showcase the hard work, dedication, and shared values that connect these athletes with Tru Western Fragrances.”
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