Newfold Digital , a leading web technology provider, with the support of Clearlake Capital Group, LP (together with its affiliates, “Clearlake”), and Siris Capital Group, LLC , acquired Yoast , the leading provider of search engine optimization (SEO) plugins for WordPress.
This acquisition is part of Newfold Digital’s long-term strategy, which aims to provide its customers with world-class online presence tools and services to drive their online success in a digital world.
“Search engine optimization is a growing need of our customer base and is critical to online success, especially as we see more and more businesses strengthening their online presence,” said Sharon Rowlands , President and Managing Director of Newfold Digital. “Yoast is a well-known and respected brand in the WordPress community.
We are delighted to welcome them to the Newfold family and help them improve search engine optimization and attract visitors to our growing customer base. ”
Yoast is a WordPress plug-in installed on over 12 million websites. This plugin helps website owners get more visitors from search engines like Google and Bing, increase reader engagement, and get more visitors from social media.
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In addition, the brand offers a strong online academy with search engine optimization training courses. Using Yoast’s expertise, Newfold Digital will seek to expand its search engine optimization offerings to better serve the company’s roughly seven million customers.
We are delighted to join Newfold Digital in continuing our mission of Search Engine Optimization for All by leveraging the global portfolio of online presence brands, ”said Marieke van de Rakt, CEO of Yoast. “We are confident that the strength and leadership of Newfold Digital will allow Yoast to remain the most used SEO plugin for WordPress for many years to come and drive future innovations. ”
Yoast will continue to provide the same quality service it has offered for years while joining Newfold Digital’s portfolio of brands including Bluehost, Web.com, Domain.com and Network Solutions. All Yoast employees, including its management team, will join Newfold Digital.
“We are delighted to welcome Yoast to the Newfold Digital family,” said James Pade , partner at Clearlake, and Tyler Sipprelle , CEO of Siris. “We want Newfold Digital to be the partner of choice for online presence businesses looking to work with an established leader in this industry as they seek the next stage of growth. ”
RBC Capital Markets acted as financial advisor and Morrison & Foerster LLP acted as legal advisor to Yoast. Raymond James acted as financial advisor and Sidley Austin LLP as legal advisor to Newfold Digital.
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