To help sales organizations deliver on customer-first engagement strategies, TimeTrade, the leader in Intelligent Appointment Scheduling, has released a new Schedule-a-Demo solution.

The free software lets prospects schedule a confirmed demo with your sales team via a custom calendar link on your website, or from within your marketing emails and social media campaigns. TimeTrade Schedule-a-Demo connects directly with your team’s personal calendars, allowing interested buyers a real-time view of available demo slots for instant booking. Incoming appointments are then routed to an available sales team member and your prospect as a new calendar invitation, supported by email confirmations and reminders that dramatically increase meeting fulfillment rates.

When testing the approach with its own sales team, TimeTrade found that replacing traditional lead capture forms with a schedule-a-demo link led to a 4X increase in confirmed appointments, as well as a 5x improvement in new opportunities added to the pipeline.

According to Chief Marketer’s 2019 B2B Marketing Outlook Survey, the biggest challenges to generating new leads are finding prospects that convert and getting targeted prospects to successfully engage. Schedule-a-Demo addresses both these hurdles by capturing prospect interest at its peak, via the marketing channel of their choice, with a hassle-free conversion process that can be completed in just a few clicks. The result? Prospects have more control over how and when they interact with your sales team, while revenue-focused teams enjoy an accelerated path from lead to opportunity.