New Breed, marketing, sales and customer success firm, announced a strategic partnership with SaaSWorks, a provider of revenue operations and customer success solutions. This partnership strengthens New Breed’s ability to help clients with all aspects of growing their businesses.

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“With the combination of New Breed’s services and existing partnerships and SaaSWorks’ unique solution, New Breed can revolutionize not just the way scaling SaaS companies acquire customers, but also how they retain them in order to drive lasting growth,” New Breed CEO Patrick Biddiscombe says.

New Breed will be SaaSWorks’ exclusive channel partner. To further the deep alignment between the two organizations, SaaSWorks’ Founders, Vipul Shah and Jim O’Neill, joined New Breed’s Board of Directors, and Patrick joined the SaaSWorks board.

“I could not be more excited to be partnering with New Breed,” Vipul says. “Time and time again through our due diligence, we’ve only heard and observed remarkable things about New Breed’s service quality and culture, not to mention their reputation as a thought leader in helping scale SaaS businesses.”

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New Breed began as a digital marketing agency in 2002. Now, their partnership with SaaSWorks has enabled them to transform into a full-spectrum revenue management firm that provides solutions spanning the buyer and customer journeys.

“The New Breed team has all lived in their customers’ shoes, and the advocacy they have for their customers is unlike anything I’ve ever seen,” Jim says. “We’re excited to help the New Breed team expand their solutions so that we can collectively have an even larger impact in serving the SaaS industry.”