Optimizely, the leading digital experience platform (DXP) provider, today announces that Optimizely’s Content Marketing Platform (CMP) has been selected by NEOM, located in the northwest Saudi Arabia where the greatest minds and talents will come together to build regions, cities, communities and a place for future innovation. This CMP deal is among the largest in Optimizely (previously Welcome) history.
With an ambitious construction timeline, NEOM is rapidly scaling its organisation, and with this growth came the need to increase brand awareness. NEOM adopted a content-first approach to help educate the world about its vision, driving the need for a content marketing platform to power agility, reduce operational overhead and increase content re-use as marketing efforts ramped up.
NEOM partnered with Starcom, a global creative network, to identify a platform that would meet NEOM’s current needs and seamlessly scale as the company continues to grow. Starcom consulted with NEOM and explored multiple CMP options to find the best solution. NEOM selected Optimizely because its CMP offers a comprehensive set of features and provides marketing teams with the capability to manage the full content lifecycle.
“With Optimizely’s CMP, NEOM can develop and deliver content experiences that are as unique and forward-thinking as its region will be,” said Jesper Broberg, VP Growth Markets at Optimizely. “We are honoured to be a part of NEOM’s growth story and look forward to supporting the marketing efforts throughout its construction phase and well beyond.”
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With Optimizely’s Content Marketing Platform, NEOM has a de facto tool for everything content-related across its organisation. The intuitive platform allows for quick adoption and collaboration across NEOM and amongst partners. NEOM plans to use Optimizely CMP in order to manage its content process from start to finish including strategy, planning, prioritisation, progression, release management, localisation and the curation of a single source of truth Data Asset Manager.
Gartner has named Optimizely a Leader in the Magic Quadrant for Content Marketing Platforms 6 years in a row.
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