The National Cable Television Cooperative (NCTC), representing more than 750 broadband and cable operators serving all 50 states announced it has completed an agreement with Techint Labs, a full-service marketing agency providing advertising services including programmatic advertising, retargeting and SEO/SEM. Under the terms of the agreement, NCTC member operators will gain access to affordable digital lead generation programs developed by Techint and designed to grow subscribers by encouraging new subscriptions and upsells.
“I’m excited to welcome Techint Labs into our community of supplier partners. Their plug-and-play marketing program will enable independent cable and broadband providers to grow subscribers through search engine marketing, digital retargeting, and device ID retargeting,” said Pam Gillies, NCTC Vice President of Marketing and Communications. “We’re putting together a well-rounded suite of tools and services to support our members’ marketing departments, and having the right partners is a key component of that effort. Techint’s offering is a terrific option for our members looking to take their digital marketing programs to the next level.”