MUSINSA, a Seoul-based fashion e-commerce store, is set to kick off its US marketing campaign at the Head in the Clouds Music & Arts Festival at the Rose Bowl in Pasadena on the 5th and 6th of this month. In collaboration with festival organizers, 88rising, MUSINSA will partner with top influencers to showcase its trendsetting K-fashion brands.
Head in the Clouds Music & Art Festival, a music festival featuring talented artists across the Asian dispora, will see renowned social media figures with their favorite K-fashion brands’ items available on MUSINSA. Furthermore, influencers in this campaign will bring festival styling to life with the latest K-trending “Doll Keyring” a popular K-celeb accessory.
MUSINSA crew, a localized community of fashion creators influencing K-fashion, will also present at the festival, showcasing their unique styles with hype korean brands. The spotlight will shine on MUSINSA’s diverse range of contemporary designs, from streetwear and casual to designer, featuring brands like Glowny, 2000Archives, LUVISTRUE, mahagrid, Phyps, Trillion, thisisneverthat, YooHee, Acme De La Vie and Travel and musinsa standard.
MUSINSA, initially established as an online fashion community in 2001, launched its online store in 2009. Now, the company features over 500 K-fashion labels in 13 countries worldwide and offers a wide selection of more than 8000 local and global brands, ranging from contemporary designs, trendy streetwear and casual styles to high-end designer creations in South Korea.
As a leading fashion e-commerce store, MUSINSA is committed to supporting small and medium-sized fashion brands through its fashion-specialized venture capital. With a valuation exceeding $2.5 billion, MUSINSA is solidifying its position as a fashion powerhouse. The platform’s brand ambassadors, NewJeans, a global K-pop sensation, have been proudly representing MUSINSA since 2022.
88rising is a pioneering global music and media company representing the best of Asian talent. Since its inception, 88rising has paved the way for many music industry firsts: the Asian artist to top the Billboard R&B/Hip-Hop charts, Spotify’s Weekly Global Albums chart and enter the top 10 on Mediabase’s Top 40 chart, the first to launch an all-Asian radio channel in North America, and the first and only record label to have a main stage slot at Coachella. 88rising is also most notably the first company to present an Asian-centric music festival in the United States, Head in the Clouds Music & Arts Festival, now in partnership with powerhouse promoter Goldenvoice.
The festival expanded globally, for the first time, to Jakarta, Indonesia and Manila, Philippines in 2022. In 2023, the festival also expanded domestically from the flagship location in Pasadena, CA to Queens for the inaugural Head In The Clouds New York. In 2021, 88rising executive produced and curated the soundtrack to Shang-Chi and the Legend of the Ten Rings Marvel Studios’ first Asian-American superhero.
Previously, in 2019, 88rising was awarded Label of the Year by NetEase, one of China’s largest music streaming platforms. With over 160 million followers across global social media platforms and over 50 billion total streams and views, 88rising’s global influence is undeniable.
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