Daxko announced today that it acquired Motionsoft, a thought leader in member management software that powers some of the largest brands in the club industry. With a full continuum of solutions and services for an ever-changing business environment, Daxko offers member-based business software, CRM, digital marketing, payment processing, full-service billing, community engagement solutions, workout tracking, and a trusted integration platform, to the entire health, wellness, and fitness industry.
“We are excited to welcome Motionsoft to the Daxko family,” says Ron Lamb, Daxko’s CEO. “Leveraging our shared experience, passion, and commitment to empowering the industry, we will be able to better serve health, fitness, and wellness centers to thrive in a constantly evolving landscape.”
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The addition of Motionsoft forms an unrivaled set of end-to-end solutions for local start-ups to global franchises.
“I am thrilled for Motionsoft to join the Daxko mission of powering health and wellness worldwide,” says Al Noshirvani, Motionsoft’s Co-Founder and Chairman. “Joining a like-minded organization led by experienced owners, operators, and fitness professionals, together we will drive the solutions that define our industry now and into the future.”
“I am so excited for what this acquisition means for our customers, as they will have easier access to an unprecedented selection of world-class solutions and services,” added Rick Auletta, Motionsoft’s CEO.
Daxko will immediately begin preserving, elevating, and integrating the Motionsoft platforms to help club owners and operators reach their full potential in a rapidly evolving landscape.
Daxko is a portfolio company of GI Partners.
Maynard Cooper & Gale served as legal counsel. Financial Technology Partners (“FT Partners”) served as an exclusive financial and strategic advisor to Motionsoft and its Board of Directors in this transaction. Morgan, Lewis & Bockius LLP served as legal counsel to Motionsoft.