Momentum CRM, a premier automotive CRM solution, has teamed up with automotive mastermind (Mastermind), a leading provider of predictive analytics and marketing automation solutions for the automotive industry, to set the new standard in CRM integrations.

Machine Learning – a Boon for B2B Marketers

Momentum CRM recently elevated its user interface to include a dedicated section within its dashboard for Mastermind’s predictive analytics data through Market EyeQ, the company’s sales, and marketing platform. This enhanced integration will provide the companies’ mutual clients with a strategic advantage and seamless end-user experience. The integration comes as an addition to already existing enhancements, such as two-way notes integration and more.

The Market EyeQ platform coupled with Momentum CRM allows dealers to easily access detailed customer information, including:

  • Customers’ Behavior Prediction Score® (BPS) – a 0-100 ranking system generated by Mastermind’s proprietary algorithms that identify consumers who are ready to purchase, enabling dealers to focus on high-potential customers
  • Deal type
  • Customers’ vehicle history, including vehicle mileage

The integration allows automotive retailers to maximize opportunities with current customers and leads, ultimately leading to more closed deals every month directly out of their CRM.

Automated Personalization – the New Focus for Marketers

“At Mastermind, we pride ourselves on providing unrivaled data and intelligence that easily integrates into any CRM or DMS platform,” said Joe Kacala, Chief Product Officer at automotiveMastermind. “We applaud Momentum CRM for seeing the value in going beyond a standard integration and featuring actionable Mastermind data front and center in their interface to empower our mutual dealer partners to more easily identify, communicate with and close every potential buyer in their market through the combined power of Momentum CRM and Market EyeQ.”