Merkle, a data-driven, technology-driven Customer Experience Management (CXM) company that is part of Dentsu, has appointed Michel Mayor as Head of Salesforce practice for Merkle EMEA and Dentsu’s CXM service line.
In this new role, Mr. Mayor will lead and develop Merkle’s Salesforce practice to help clients get the maximum value from their investment, through implementation, integration with their existing technology stack, ongoing management and accelerating their customer experience transformation programs.
Dentsu is one of the leading Salesforce partner agencies globally, comprising more than 1,300 Salesforce trained employees and more than 1,800 Salesforce certifications, and providing customer experience transformation solutions aligned with all of the cloud features of Salesforce. In EMEA, Merkle’s Salesforce practice combines the best of company operations across the region, which includes the Nordic and Merkle DACH.
Prior to joining Merkle, Mr. Mayor was the Director of Marketing Technology at Dentsu for the EMEA region. In this role, he was responsible for advising clients on how to optimize business practices and martech technical solutions, and accelerating dentsu’s martech and CRM readiness in the region.
Previously, he implemented digital transformation and customer relationship management practices in the branches of Dentsu Blue Infinity and Isobar Switzerland. Previously, he spent eight years at DuPont in senior customer relationship management and Salesforce roles, amplifying the mutual benefits of B2B and B2C experiences.
Brady Flaherty, SVP, Global Salesforce Practice Leader at Dentu International, said, “Michel’s track record and expertise in the Salesforce ecosystem will continue to drive digital transformation through Salesforce platforms, which makes him an excellent candidate to lead our EMEA practice. Salesforce is at the heart of many companies’ strategies, and Michel’s leadership will bring additional added value to existing and potential customers. With his impressive track record, I have no doubt that Michel’s clients, partners and colleagues will experience great success together. ”
Margaret Wagner, President of Merkle EMEA and of dentsu’s CXM service line, EMEA, commented on the event: “Salesforce is a key partner in delivering customer experience transformation programs for customers. Michel’s expertise and experience in implementing leading Salesforce practices will support customer growth and drive business results ”.
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Michel Mayor added: “It is an incredibly exciting time to lead Merkle’s Salesforce practice in the EMEA region, which now has 500 consultants in a single regional team. We are uniquely positioned to help customers get the most out of Salesforce’s capabilities in the cloud, across marketing, commerce and Core Cloud, for both well-known B2C brands and B2B leaders. ”
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