MediaJel, a leading provider of programmatic marketing solutions for cannabis and other regulated industries, announced today that it has merged with Foottraffik, a digital advertising and SEO agency.
Privately held, the new company will operate as MediaJel and leverage its custom-built software platform and proprietary data tools to deliver compliant digital marketing solutions that help regulated brands and retailers accelerate scalable, sustainable growth.
“We’re excited to partner with Foottraffik. For way too long, programmatic and SEO efforts in regulated sectors have been pursued separately, resulting in campaign inefficiencies, financial waste, and stifled outcomes.
This union eliminates those operational barriers. Acting as a force multiplier, our combined solution sets will drive the market’s evolution from merely buying media to procuring right-fit audiences and transform how brands and retailers engage with consumers at all points along the buyer’s journey,” said Jake Litke, CEO of MediaJel.
Historically, the complementary companies have worked closely to generate data-driven marketing campaigns for shared clients. The merger combines MediaJel’s compliant data management and proprietary programmatic software platform with Foottraffik’s search optimization and digital advertising capabilities, deepening the expertise available to cannabis and regulated brands.
Jake Litke will head the combined organization as MediaJel’s Chief Executive Officer. Guillermo Bravo, CEO of Foottraffik, will serve as the company’s Chief Evangelist, working with clients, partners, and technologists to develop new solutions and market opportunities for the cannabis and MediaJel community.
Together, Litke and Bravo will lead the continued growth of MediaJel’s technology platform and digital software solutions and focus the new company’s comprehensive suite of services on helping brands and retailers identify, reach, and engage their ideal consumers.
“We’re on a shared mission to help our clients accelerate their growth, and we’re thrilled about the opportunities this merger provides,” said Bravo. “Our complementary digital advertising services and combined industry strengths and valued partnerships will allow us to deliver better business outcomes for cannabis, CBD, and regulated companies across the United States, Canada, and worldwide.”
“As a team, we are united, enthusiastic, and well-positioned to deliver compelling digital marketing and data management solutions and to continue to drive demand, sales, and retention in the cannabis and regulated markets,” said Litke.
“The past year and a half illustrated how the consumer’s digital experience is critical to generating revenue growth. Our robust and integrated services approach will enhance the consumers’ user experience while improving our clients’ bottom line.”
The headquarters for the combined company will be in Walnut Creek, California. Terms of the transaction are not disclosed.
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