Marquee Brands LLC, a leading global brand owner, marketer and media company, announced today that it has signed a definitive purchase agreement to acquire the SUR LA TABLE brand and all related intellectual property. The acquisition will further build upon the Home and Culinary portfolio within Marquee Brands, complementing and lending new strategies and verticals in addition to unique product opportunities to its leading Martha Stewart® and Emeril Lagasse® brands.
“Sur La Table is a beloved brand which stands for quality. It complements our strong Home and Culinary portfolio. Its storied legacy along with its multi-channel platform featuring experiential brick and mortar stores, a thriving e-commerce business, and unparalleled education offerings presented an incredibly compelling opportunity. We believe a revitalized Sur La Table will thrive in a post-Covid-19 retail environment,” said Carolyn D’Angelo, President of the Home Division at Marquee Brands.
This marks the 12th brand in Marquee’s portfolio increasing its reach to nearly $3 billion in annual retail equivalent sales. Marquee Brands is owned by investor funds managed by Neuberger Berman.
Sur La Table was founded in 1972 and quickly became a preeminent brand and curator of the finest culinary products and tools to professional and home chefs alike. In addition to serving as a critical retailer to global brands in the sector, Sur La Table is also the largest provider of non-degree cooking schools in the United States with over 650,000 students growing at 19% per year serving as a pioneer in experiential retail and unprecedented customer loyalty.
Marquee Brands has tapped CSC Generation for a long-term partnership in developing innovative products and for their operational expertise in the home sector across retail stores and data driven ecommerce solutions. CSC Generation was founded in 2016 as a joint venture between Justin Yoshimura and Altos Ventures & Panasonic and has been a key player in the continuity of several historic brands. “Sur La Table is a rare gem in its class and one we have been watching for some time. It’s an honor to be part of its future and we couldn’t be more excited about working with Marquee Brands as a true leader in brand building and growth,” said Justin Yoshimura, Founder & CEO of CSC Generation.
Marquee Brands was founded in 2014 and has quickly become renown for responsible brand stewardship coupled with an inventive approach to brand building and digital innovation. “We are selective and careful to only add brands to our portfolio that serve a real purpose, bring joy into the lives of our customers, and help them celebrate life’s special moments. In partnering with industry leaders like CSC Generation, Sur La Table will offer customers a seamless omnichannel shopping experience guided by knowledgeable staff, technology, and one-of-a-kind offerings. We’ve strived to lead the charge in developing innovative, intuitive customer-centered shopping experiences to further engage and inspire. With this acquisition, and CSC as a partner, we continue our journey in pushing the boundaries of retail,” said Michael DeVirgilio, President of Marquee Brands.
Marquee Brands was advised by Jim Langdon and Mike Miller of Moore & Van Allen.