Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced a partnership with CitrusAd’s Digital Retail Media Platform. The partnership will allow brands to easily manage and optimize sponsored products and display ads through Marin.
“CitrusAd has emerged as an innovator in the Retail Media space making it easy for brands and retailers to work together to increase sales,” said Chris Lien, CEO of Marin Software. “By adding CitrusAd to our growing ecommerce platform, we can offer our customers streamlined access to high-intent audiences with many of the world’s top retailers including Lowes, Shipt or Petco and give them the transparency and flexibility included in both the MarinOne and CitrusAd platforms.
Marin has been helping advertisers advance their digital advertising campaigns for almost 15 years and has managed over $40 billion in advertising spend across paid search, display, social and eCommerce advertising.
CitrusAd, an ad tech leader in the retail space, will now offer Marin customers access to its full suite of products, available through its eCommerce Platform. CitrusAd was recently named a leader by Forrester, a leading global research and advisory firm, in The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021. As cited in the report, “CitrusAd offers superior onsite search, display media, and measurement capabilities in an easy-to-use platform.” CitrusAd also ranked highest in the performance, and measurement and reporting criteria, and received the highest scores possible in 9 other criteria, including partner ecosystem.
“This expansion allows advertisers to leverage first party data to promote relevant products to the right audiences, right at the point of purchase, while they are shopping. We are delighted that Marin is scaling retail media and helping advertisers leverage our platform for personalization and closed-loop analytics,” said Jaclyn Nix, SVP, Media Sales & Operations for CitrusAd.
The powerful, self-serve MarinOne platform unifies eCommerce advertising with paid search, display and social campaigns, while simplifying reporting and management of advertising campaigns across channels. Automated insights help advertisers identify opportunities to deliver growth and improve their return on the investment, and sophisticated bidding tools help advertisers plan, pace and optimize their campaigns to hit their targets.
Through the partnership with CitrusAd, MarinOne’s customers have a complete growth solution across search, social, display and eCommerce advertising.
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