United Communications Partners Inc. (“UCP”) (OTC Markets: UCPA) and Making Science Group S.A. (“Making Science”) (Madrid: MAKS) are pleased to announce the acquisition by Making Science of a 70% interest in UCP, the owner of a 100% interest in Tre Kronor Media – the full service media agency with locations in both Sweden and Denmark.
Making Science will complete the acquisition pursuant to a share purchase agreement (the “Acquisition Agreement”) entered into between Making Science and Niclas Fröberg, a director and the Chairman of UCP, Lars Bönnelyche, a director of UCP, and Anna-Karin Darlin, the Chief Financial Officer of UCP (the “UCP Manager Sellers”).
Under the Acquisition Agreement, each of the UCP Manager Sellers will transfer to Making Science all of their common share holdings in UCP, subject to formal registration. As a result of these transfers, Making Science will be the owner of 1,129,366,661 shares of UCP’s outstanding common stock, representing a 69.805% interest in UCP. The consideration for the transfer of the shares included a combination of up-front cash and additional cash consideration, that is contingent upon Tre Kronor achieving certain agreed financial milestones, and shares in Making Science. Each of the UCP Manager Sellers has entered into a new employment agreement with Tre Kronor Media upon completion of the acquisition. Each of the current directors on the board of UCP, namely Mr. Fröberg, Mr. Bönnelyche and Mr. Kenneth Rosenthal, will remain as a director of UCP, and Ms. Darlin will continue as Chief Financial Officer of UCP.
The acquisition is part of the expansion process that Making Science has been carrying out since 2020, both nationally and internationally. Last week Making Science announced the acquisition of ELLIOT, the leading Digital Agency in Georgia. These acquisitions in the first quarter of 2022 follow seven carried out in 2021 as part of the company’s organic growth strategy.
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Niclas Fröberg, Chairman of UCP Inc and CEO of Tre Kronor: “Making Science offers UCP and Tre Kronor Media an ability to strengthen the current service portfolio and improve the competitive strength of the UCP group. The group can now add a full range of competences from AdTech, Data, CRM, and Google reseller status which are key to our future success as a full-service Media Agency in the Nordics.”
Jose Antonio Martinez Aguilar, CEO of Making Science, said: “The Nordic region is a strategic market for Making Science, and we are delighted with the integration of Tre-Kronor, with locations in both Sweden and Denmark. We have been working with Tre-Kronor on several projects during 2021 with excellent results for clients. We are convinced that our partnership with the Tre-Kronor Media team will strengthen our positioning as a leader in Digital Marketing and AdTech in the region.”
The deals will see an additional 50 professionals incorporated into the Making Science workforce from Tre Kronor Media. With these 50 new professionals on its team, Making Science continues its commitment to consolidate a highly specialised workforce – in areas such as campaign tagging, creativity, digital marketing, data configuration and campaign optimisation – which is more important than ever in the digital sector where there is huge demand for talent and many challenges to secure it.
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