Sabre Corporation, the leading technology provider to the global travel industry, released the results of an APAC-wide study that compiles insight from over 500 travel professionals. Looking towards 2020, here are five key trends revealed by leisure travel consultants from over 24 countries across the world’s fastest-growing region, Asia Pacific.

With more content for travelers to choose from than ever before, it can sometimes be difficult to cut through the clutter. This means that travel agents are more relevant than ever before, acting as strategic allies for travelers on a quest to book the best fare, and holiday. Travel professionals reveal that those aged between 35-50 make up close to 60% of their customer base, proving that despite the rise of online platforms meant to facilitate personal bookings, there’s nothing quite like having a professional to help enhance the booking experience. What’s more, a whopping three in five respondents indicate that personalized requests are the main reason why customers reach out, allowing them to create unique packages that reflect each traveler’s needs.