Litmus, a leader in email marketing, today announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration, and closed-loop measurement to optimize marketing and drive revenue. The integration of the Litmus Email Previews application with SAP Marketing Cloud allows for streamlined collaboration across the marketing team, and all other teams involved in the approval process, to test emails as they are built, saving time, and streamlining email production processes. Campaign success is further optimized by leveraging engagement insights into content and tactics that will resonate with audiences.
“Every minute matters when creating a great email campaign. Email marketers often find themselves wasting time and effort because of lack of collaboration between platforms and the inability to test early and often,” said Erik Nierenberg, CEO of Litmus. “The integration of our solution with SAP Marketing Cloud enables marketers to optimize their email testing and development processes by leveraging the customer data SAP provides to truly understand what customers want out of a marketing email. Not only will internal teams save time, frustration, and effort, but email campaigns will better resonate with customers.”
Through the Litmus Email Previews application, businesses using SAP Marketing Cloud can access real-time previews directly inside the email editor for SAP Marketing Cloud. This enables creators to catch errors earlier, reducing the time spent on the review process. Emails can be previewed in real-time for more than ninety popular email clients and devices. Businesses using SAP solutions now have access to the Litmus checklist and proof tools to help ensure their emails have all the recommended components. Additionally, due to this integration, Litmus users now have access to deeper customer analytics and insights.
“When it comes to simplifying the email process—from ideation through building, testing, sending, and beyond—few tools have made more of an impact on our process than Litmus,” said Conor Snell, social media and content strategist at Altos, a Litmus customer.