ListenFirst, the most comprehensive social media analytics solution for the enterprise,  announced the launch of a first to market social listening and sentiment analysis solution. ListenFirst combines advanced owned social analytics with cutting edge social listening capabilities, providing a seamless integration of both services into a comprehensive social analytics platform.

ListenFirst’s new platform offers a single dashboard that combines emotional sentiment on conversations and comments on owned posts with organic and paid engagement, so brands can compare trends in conversations to a brand’s owned performance. ListenFirst’s new platform also gives marketers a deep analysis on owned and authorized social channels, ensuring they have access to actionable data and insights to prove the effectiveness of their social marketing strategy.

Instagram hiding like counts, and possible changes to public metrics coming to other social media platforms, forces marketers to redefine their measure of social media engagement. Coupled with significant changes to privacy regulations, which impacted access to data on multiple platforms, the ability for marketers to analyze brand-owned posts on social media has changed. To enable marketers with a way to gather their intelligence from social in this new era of privacy, the ListenFirst platform presents an integrated and borderless workflow, designed from the ground up to enable brands to analyze their owned and authorized channels.

Traditional methods to measure social engagement have been based on conversation or engagement volume, which are no longer as relevant as they once were. ListenFirst is solving for this challenge by layering in additional high-value metrics that give marketers a multi-layered approach to measuring engagement.

“These enhancements make ListenFirst a one-stop-shop for social analytics,” said Jessica Chonody, Vice President of Ad Sales Research, AMC Networks. “As we build on our proven ability to cultivate and serve passionate audiences around our content, social engagement is key for us on a whole host of levels. The data capabilities provided by ListenFirst are invaluable as we seek to interact with and serve the fans of our shows, which is more important than ever in this crowded and competitive content environment.”