Levity Live, a multifaceted entertainment company and the largest provider of live comedy in the U.S., has launched a strategic new partnership with Plug and Play, a Silicon Valley-based accelerator and the world’s largest innovation platform designed to connect industry-leading corporations with some of the most promising early-and-growth stage startups around the globe. Through Plug and Play, select startups have the opportunity to engage with established industry leaders for business development opportunities, cross-collaboration, mentorship, and more.

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As a partner of Plug and Play’s newest Media & Advertising Program, Levity Live will work directly with an extensive global network of some of the world’s brightest minds and innovators including strategically aligned startups, market disruptors and other industry-leading stakeholders looking to advance the media and advertising industries through technology. This partnership marks Levity Live’s first major foray into the startup space and underscores the company’s growing commitment to emerging technology and innovation.

Levity Live is a fully-integrated entertainment company that serves talent, consumers, and brands across its television production, talent management, and live venue verticals. The company identifies, develops, and produces original content for global distribution including over 2,500 hours of primetime programming; represents emerging and established artists in motion pictures, television, and live performance; and owns and operates the leading network of comedy venues in the U.S. under multiple consumer brands including most notably, the legendary Improv.

Most recently, Levity Live has focused on leveraging its expertise in content development and comedy to provide more engaging B2B services including corporate training and branded entertainment experiences. This partnership will allow Levity Live to bring its extensive knowledge of the media and advertising industries along with its professional training services, expert guidance, and resources to innovative startups in Plug and Play’s network. Additionally, Levity Live will have the opportunity to work alongside other major companies to address industry-wide challenges and collaborative solutions.

“Great ideas tend to flourish when surrounded by a supportive community anchored in diverse backgrounds and perspectives, such as those you find within the Media & Advertising Program at Plug and Play,” says Alireza Ghaemian, CEO of Levity Live. “On a daily basis, our team at Levity Live develops and champions the next generation of artists and intellectual property.  By partnering with Plug and Play, we’re excited to expand this tradition by partnering with the next generation of media and advertising companies that are paving the way for the future of our industries.”

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Levity Live joins over 300 corporate partners from all over the world who are critical to Plug and Play’s ongoing success as well as helping shape over 10,000 startups with innovative technologies and ideas. Since its establishment in 2006, Plug and Play have helped accelerate more than 4,000 startups, providing more than $7 billion in financing and invests in 250 companies a year. Their portfolio includes successes such as Dropbox, Guardant Health, Honey, Soundhound, and Zoosk among others.

“We are in an incredibly unique position in our partnership with Levity Live,” said Will Decker, Director of Plug and Play Media & Advertising. “Levity has over 50 years of experience in live entertainment, extensive expertise in television production, and artist management, and is now pursuing the distinctive area of corporate training. With their input, we can facilitate groundbreaking innovation in these fields.”