SellerX, the largest aggregator of e-commerce companies in Europe , today announced that it had raised 100 million euros ($ 118 million) in principal financing capital own, the largest sum announced in a funding round by a European aggregator, Amazon FBA.
The investment marks an exciting new strategic partnership for the company led by the growth fund of L Catterton, the world’s largest private, consumer-focused investment firm. Other participants include Belgian investment firm Sofina, as well as existing investors Cherry Ventures, Felix Capital and 83North.
During its 12 months of operation, SellerX fulfills its mission of acquiring and evolving Amazon FBA and other e-commerce businesses, and developing them into popular brands. The company has already raised nearly a quarter of a billion euros in debt and equity, and has grown from zero to more than 250 employees centered around major hubs of activity in Berlin , London and Miami.
It currently integrates more than 30 timeless brands in diverse vertical markets. With its aggressive approach to hiring the best talent, SellerX is able to draw on solid operational expertise to manage and expand its brand portfolio. The company invests in in-depth market research, as well as innovative technology platforms to achieve successful product launches, and drive growth through new channels and expansion into new markets.
“The money raised in funding rounds in this area is typically heavily debt-based,” said Philipp Triebel, SellerX co-founder. “What is so interesting about this cycle is that the entire 100 million euros is in equity. This puts us in an incredibly strong position to increase our debt and continue to build our portfolio by acquiring Amazon’s top sellers in Europe , the United States and China. ”
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The stature of the new investors is another decisive victory for SellerX, as co-founder Malte Horeyseck explained: “ L. Catterton has unparalleled expertise in the field of consumer goods, which will be an invaluable benefit to us at the moment. as we continue to grow. Together, we have the opportunity to consolidate our position and to enter the consumer products sector on a long-term basis. ”
Christopher North, Managing Partner of L Catterton’s Growth Fund , added: “We see the tremendous possibilities offered by the SellerX model. Philipp Triebel and Malte Horeyseck impressed us with their vision, ambition and ability to find and invest in sustainable franchises.
The leadership position they achieved just one year after the launch of SellerX is truly remarkable. We believe SellerX is well positioned not only to maintain its category leadership, but also to establish an innovative new model for the future of consumer goods globally. ”
L Catterton has significant experience investing globally in innovative, fast-growing digital brands. Current and past investments include Better Mortgage, Vroom, Peloton, ClassPass, Tonal, Hydrow, Cazoo, Freetrade, Savage X Fenty, Hungryroot, Tula, Eco and Public Goods.
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