LAFS and NuORDER partner to maximize the reach of Latin American fashion

LAFS and NuORDER partner to maximize the reach of Latin American fashion-01 (1)

Through a virtual event that will take place from June 1 to July 25 at NuORDER, the world’s leading wholesale platform, the Latinx female duo will showcase the most outstanding talents from their region with a focus on sustainability. This cost-effective solution offered by NuORDER allows its list of carefully selected brands, large and small, to expand into global fashion markets.

The Latin American Fashion Summit (LAFS), at its core, aims to enhance and promote Latin fashion. Created in 2018 as an annual summit to connect prominent members of the industry, the organization has grown to offer a multitude of media to support its vibrant community of brands, retailers, stylists and personalities, among other creatives. After directly witnessing the enormous impact generated by the global health crisis on Latino brands, the LAFS summit was eager to find a quality outlet for design-focused companies to showcase their products to buyers, regardless of their possibilities. to move.

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The LAFS Summit chose NuORDER after extensive market research, to offer this solution and continue the exponential growth that Latino designers experienced prior to the pandemic.

From this, the LAFS 2021 Virtual Event with NuORDER emerged: a selection of fifty emerging Latin brands that will showcase their latest collections on a platform with more than 500,000 active buyers from retail stores such as Net-a-Porter, Saks Fifth Avenue, Bloomingdale’s, Nordstrom, Bergdorf Goodman among the most established outlets in the world.

Participating brands include Crisobela, Valentina Karnoubi, Azulu, Juan de Dios , Senda Nelly Rojas , Ana + María Store, Alepel and Maygel Coronel, winner of the Pitch to LAFS 2019.

“Women’s Ready-to-Wear”, “Childrenswear”, “Swim and Resortwear”, “Home”, “Jewelry and Accessories” ( Jewelry and Accessories) and “Hats, Bags and Shoes” are categories of this event  selected by LAFS in collaboration with Camila Straschnoy and Andy Faerman , retail experts and co-founders of the consulting agency Mate House.

The 8-week event is one of the main differentiators, giving shoppers the time to get to know the participating brands in depth. In addition, buyers who wish to visit the brands and buy their products from outside the platform will be able to do so by registering for free in NuORDER. The user-friendly and patented platform is the ideal opportunity for participants on both the buying and selling sides.

The LAFS Summit is also prioritizing the generation of exclusive content focused on the sustainability of the platform by presenting exclusive stories from designers around the topic, both from a social and environmental perspective.

” In this ever-changing industry, both NuORDER and LAFS have provided a solution to Latin American brands as part of their effort to continue expanding globally, this time in a more sustainable and profitable way.”

– Samantha Tams , LAFS Co-Founder

” For us, it is extremely important to collaborate with companies aligned with our mission: To constantly innovate and provide real solutions to Latino designers. In that sense, I think this alliance is so great! The LAFS Summit gives the showroom a beautiful selection of what our region has to offer, and NuORDER has the best technology to reach buyers and showcase those brands! ”

– Estefania Lacayo , co-founder of LAFS

“The Latin American Fashion Summit (LAFS) and NuORDER join forces to highlight Latin American brands and promote them on the world stage. NuORDER is the perfect partner to showcase and enhance these brands that would otherwise have limited opportunities for recognition. global ” .

– Tommy Fazio , NuORDER Fashion Director

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