Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon, as a new Kochava Authorized Agency Partner to enable growth marketing for brands.
The addition of Tinuiti in the Kochava Authorized Partner program, strengthens a relationship between the companies who are at the forefront of privacy and knowledge sharing to deliver unequaled value to clients.
“Tinuiti is an industry leader with a shared approach to ensuring privacy-first,” said Jason Hicks, EVP Growth at Kochava. “We are thrilled to have them on board in Kochava’s new initiative to maximize success for their clients. Our goal is to ensure our agency partners and marketers have the necessary tools and support to succeed.”
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The Kochava Authorized Partner program has been established to strengthen an agency’s skills in maximizing Kochava’s platform. What this certification means for Tinuiti and Kochava clients:
- Strongest omni-channel offering from privacy-centric leaders to stay ahead of the changing landscape
- Open dialog and knowledge sharing to create custom solutions for clients to meet specific business needs
- Increased knowledge about the Kochava platform to ensure strongest performance and growth for app clients
“Our partnership is all about future-proofing our offering for clients and providing the best solutions for them in the changing landscape. Users are demanding increased control over their data and more transparency to see where it’s being used,” said Liz Emery, senior director of Mobile and Ad Tech Solutions at Tinuiti. “Kochava and Tinuiti are working together to adapt mobile marketing strategies across media and attribution to ensure happiness for both clients & consumers.”
Tinuiti has been focused on the impacts that the privacy push will have on all advertisers. The company has developed a Future of the Web content hub to provide the latest information on new restrictions, cookies, IDFA, first-party data, and all things privacy from industry experts. Recently, Kochava and Tinuiti released a thought leadership article “Mobile App + OTT The Perfect Combination”.
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