Kidpik Corp., an online clothing subscription-based e-commerce company, today announced that Bart Sichel has been appointed a Director of the Company, effective March 21, 2022.
Mr. Sichel is an experienced executive with a 25+ year track record of driving impact in the retail, media, financial service, and travel/hospitality sectors, that includes nearly a decade as Chief Marketing Officer at Burlington Stores, and 13 years at McKinsey & Co., as a partner in their Marketing and Retail Practice.
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He is known for delivering compelling marketing strategies and content across traditional media like television and radio, as well as in digital, search, mobile, and social, with broad experience across e-commerce, customer loyalty, advertising, brand portfolio management, strategic planning, customer insights, CRM, and direct marketing. He also serves as an adjunct professor at New York University, teaching graduate-level marketing and leadership classes. He holds an MBA from Columbia University and a Bachelor of Arts degree in political science from Vassar College.
Ezra Dabah, KIDPIK’s Chief Executive Officer, commented, “We welcome Bart to the company, and look forward to leveraging his insights and contacts as we expand and execute our growth strategy. His experience at the highest level of marketing, including the development of digital marketing, e-commerce, customer loyalty programs, and direct marketing programs should be of great value to our shareholders.”
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