Kepler, a digital marketing services pioneer, today unveiled a comprehensive brand refresh. The work boldly embodies the firm’s dedication to innovation and is reflected in both a graphic redesign and new brand positioning. Together, the effort signifies an evolution while staying true to Kepler’s tradition of pushing boundaries.
“The Future in Focus” positioning was inspired by the spirit of exploration and discovery embodied by Johannes Kepler and the Kepler Space Telescope. It represents a bold stride forward that speaks to Kepler’s role as a change agent in the marketing and media industries. Fittingly, the positioning highlights the agency’s strengths in demystifying digital marketing’s complexities and bringing clarity to the unknown.
The revitalized visual identity mirrors Kepler’s progressive mindset and pays homage to the company’s legacy of embracing technological advancements. At the center of the design is a bold yellow hue, proven in color psychology to stimulate analysis, problem-solving and creativity, while heightening focus and clarity.
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Camm Rowland, Kepler’s recently appointed Chief Creative Officer, connects “The Future in Focus” with the company’s broader offerings. The updated brand lives at the intersection of data-driven precision and human creativity, exemplifying the left and right brain living in harmony and speaking to Kepler’s expanding services like Kepler Creative. Grounded in rich customer insights from Kip™, their industry-leading marketing intelligence platform, Kepler Creative uses cutting-edge generative AI and expert creativity to swiftly and cost-effectively turn data into high-performance content.
“Since the day we were founded, we’ve been helping clients anticipate the future of marketing and create innovation agendas that drive breakthrough business impact. Camm and team have perfectly captured that ethos in this new positioning,” said Kepler Group CEO Rick Greenberg. “‘Future in Focus’ represents our ambition to serve as a guiding light in the digital marketing world, steering our clients through the complexities of both today and tomorrow.”
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