Kenshoo Solves Social Advertising for Local Marketers

Kenshoo, Advertising, Marketers

Kenshoo, a global leader in marketing technology, announced the general availability of Kenshoo Local’s new marketing solution for Facebook, purpose-built for agencies serving small and medium-sized businesses, automotive dealerships, and brands with localized operations and physical stores. The best-in-class Kenshoo Local features clients, such as eFlorist by Teleflora and DexYP, know and trust to manage their search campaigns are now available for Facebook, Instagram and Facebook Messenger campaign creation, management, and optimization. In addition, cross-channel capabilities have been added to maximize productivity for both workflow and marketing investments, such as budget and optimization features that automatically shift budgets to the best-performing segments, regardless of publisher.

“Kenshoo Local has been the search platform of choice for local agencies and advertisers since 2009, and their top request has been to add social capabilities,” said John Dobrowolski, GM, Social, for Kenshoo. “These clients have highly-specific needs, and they have historically had limited bandwidth and tools to scale their complex marketing campaigns onto Facebook. Kenshoo Local opens up opportunities for this type of advertiser to stay just as productive while adding social to their marketing mix.”

With the newly expanded Kenshoo Local, advertisers will be able to orchestrate localized campaigns across both search and social channels for thousands of SMB clients, dealerships, store locations or geographic markets. Local advertisers and their agencies have struggled to effectively and efficiently execute Facebook advertising at scale because of the rapid nature of location-based business cycles.