Kenshoo, a global leader in marketing intelligence, media activation and measurement technology, announced today that it has changed its name to Skai following massive investments in e-commerce and retail and data intelligence, and the acquisition of Signals Analytics, a pioneer in AI-powered analytics. for market intelligence. E-commerce and “direct-to-consumer” (D2C) business models have become the main platform for interaction between brands and consumers sooner than expected, after the estimated equivalent of five years of progress has elapsed in just two-quarters 2020, demonstrating a wave of change that presents both a capitalization opportunity and risks for those who are unprepared. Skai argues that success depends on precision,
Skai’s goal is to enable better decisions and help brands develop in this new landscape, not only in execution but also in strategy and planning, with all phases interconnected by a single vision of the customer and the market. Due to a high failure rate in new product launches and significant blind spots in return on investment in advertising spending, Skai estimates that brands can lose up to $ 20 billion per year in opportunity costs if they fail to achieve. adapt. As the need to unify data and better understand consumers in real time grows, Skai has the ideal skills to collaborate, connecting advanced data intelligence with execution and measurement.
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Under Skai, a suite of AI-powered data analytics products, including market intelligence, omnichannel ad triggering, and test and measurement tools, share a single, comprehensive database that works together to deliver true progressive improvements. As brands face a future without cookies and tracking identifiers, Skai’s data-intensive approach enables them to intelligently explore changing privacy regulations while simultaneously bringing products to market in a manner fast.
“This is a turning point for the world, and we are answering the call of our partners and customers by creating a comprehensive and intelligent go-to-market engine that helps in more aspects of the process, moving from information to action, to validation. and growth, “said Yoav Izhar-Prato , Skai CEO and Co-Founder. “Our clients have been asking for it – executive leaders, brand managers, consumer insights analysts and media specialists alike – and we are honored to deliver after seeing excellent initial results.”
“Both Signals Analytics and Kenshoo have strategized for Fortune 500 brands, where our insights and applications have created the conditions for billions of dollars in product innovation, positioning and customer acquisition. As a single entity, we can deliver serving more of our clients’ organizations while streamlining the process for brands and agencies undergoing transformational change, “added Gil Sadeh , Skai’s Chief Growth Officer and former CEO of Signals Analytics.
The company has more than a decade of history of collaborating with the world’s leading brands and agencies, several of which commented on the announcement. “Skai has helped us develop an entirely new capacity and uncover granular insights that we previously only had access to in our dreams,” said Jessica Yankell , senior manager of portfolio transformation insights and innovation at PepsiCo. “These insights help us shape the future direction of our company and develop our next billion dollar brand.”
“Reckitt is a long-standing partner of both Signals Analytics and Kenshoo, long before the acquisition,” said Ganesh Sivakumar, Reckitt’s chief data and analytics officer. “As companies like ours advance in improving interdepartmental decision making by connecting knowledge with action, we are excited to enter a new phase of partnering with a company that truly understands the challenges we face as a brand. Skai’s vision will help us stay ahead of the business curve. ”
The name Skai pays tribute to the roots of the company, and is a fusion of the names Signals Analytics and Kenshoo, which refers to the combined vision that focuses on delivering intelligence that can be taken to action, to help customers to enter the next chapter in which digital sophistication will be the key.
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