Jumpshot Strikes Strategic Partnership Deal with Ascential to Provide Marketers with Deeper Visibility into the Entire Online Customer Journey

Jumpshot, Ascential, Marketers

Jumpshot, the only company that unlocks walled-garden data, announced a strategic partnership with Ascential plc, the global specialist information company, to provide marketers with unparalleled visibility, analytical insights and a more comprehensive understanding of the online customer journey that delivers a highly competitive advantage. In connection with the strategic partnership, Ascential receives a 35 percent equity stake in Jumpshot, valued at $60.76 million.

Connecting to Ascential’s products enables Jumpshot’s solutions to be more precise and scalable as the company expands its customer base, scales its global footprint and accelerates product development. In seeking a strategic partner, Jumpshot sought a global company already serving its ideal customer base with similar research and development programs that could be easily merged to expedite the roll-out of innovative offerings more rapidly.

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“This strategic partnership with Jumpshot is in line with our overall company strategy and complements our key product development, customer acquisition, and marketing focus,” said Duncan Painter, CEO of Ascential. “Jumpshot will amplify our ability to help customers win in the digital economy by unlocking the insights, information, and data they need to understand consumer needs and make decisions that help their businesses grow and thrive.”

Ascential owns a number of valuable assets that will augment Jumpshot’s capabilities including the global trend forecaster WGSN and Edge by Ascential, which adds new access to a wealth of eCommerce-driven retail data for Jumpshot. It currently has 39 offices in 15 countries including Europe and Asia/Pacific, Jumpshot’s top-two expansion priorities.

“We’ve experienced strong growth at Jumpshot, and this new strategic partnership will fuel the next phase of our global expansion through increased access to customers plus more R&D resources to bring the best possible products to market,” said Deren Baker, CEO of Jumpshot. “We share the same vision as Ascential and this partnership fits nicely with one of their key focus areas of eCommerce data, insights and advisory.”

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