IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced it is partnering with Vennly, a leading audio software company that enables the distribution of branded audio content directly to existing channels of marketing and communications, like social media, newsletters, SMS, and web properties. Central to the relationship, Vennly will introduce brands to IZEA’s network of influencers in the audio media marketplace, and Vennly will join the fast-growing IZEA Solution Partner Program.
The audio and podcasting industry is growing quickly, accelerated by the pandemic, and it projects to be a $95 billion industry by 2028, according to Grand View Research. This represents an opportunity for influencers and marketers alike to create value for their respective brands.
“Brands are eager to engage with creators in audio because the format offers exceptional authenticity and trust,” said Brian Landau, CEO of Vennly. “In partnering with IZEA, we are not only able to better connect marketers with the right types of creators for their brand, but we enable that testimonial and branded audio content to be published directly to where their audiences already are, which maximizes reach and engagement.”
“Partnering with Vennly allows IZEA to differentiate its offering to our new and existing clients,” said Ross Yellowlees, IZEA General Manager, Emerging Markets. “As audio continues to grow at an exponential rate, this partnership further diversifies how IZEA can bring our clients’ vision to life through a variety of innovative means. We also look forward to offering IZEA’s industry leading network of creators to Vennly’s clientele to take advantage of the intertwining worlds of audio and influencers.”