ITN Networks, the leading unwired network in the U.S., today announced its partnership with LoopMe, the outcomes-based advertising platform, to expand advanced audience measurement and targeting for national advertisers across customized linear, over-the-top (OTT) and connected TV (CTV) video networks. This SaaS data partnership is the first of its kind and will give ITN Networks more ways in which to create scalable, complementary audience and content packages that target brands’ key consumers across all screens.
ITN has spent decades advancing new applications of data and designing innovative technology solutions that connect directly to suppliers and data partners to create higher media value and more effective results for advertisers. Through centralized automated intelligence, ITN will access and activate advanced consumer analytics and measurement insights powered by LoopMe’s proprietary household identity graph, built from deterministic data of over 250 million devices that covers nearly 90 million U.S. CTV households.
“ITN is not a walled garden – we’re uniquely positioned and capable in the industry to use data in order to follow consumers across all content and screens,” says Mike Hardy, President of Sales at ITN Networks. “With this new LoopMe partnership, we’re taking our abilities to a whole new level, combining aggregated reach, executional ease, full content control and advanced data with far greater scale, speed and granular accuracy.”
“That’s the differentiator with this data partnership,” agreed Elle Donner, Sr. Director of Business Development at LoopMe. “This type of linear and cross-device optimization has never been done before nationally or locally, and it is a significant advancement for advertisers to improve both the efficiency and effectiveness of their media buys.”
LoopMe’s audience suite is backed by cutting-edge artificial intelligence (AI) that transcends digital proxy metrics, enabling ITN to target and deliver against the metrics that are most important to marketers — awareness, consideration, favorability, intent, foot traffic, conversions, and online and offline sales