Intrado, a global leader in technology-enabled services, announced the release of Ambassador’s A/B testing and communication management features. Customers can now control their referral optimization efforts by running split testing and analyzing the results within the application, without leveraging third-party tools.

Ambassador’s true end-to-end word-of-mouth solution enables marketers to seamlessly optimize the entire customer referral journey, from testing refer-a-friend modules to specific campaign settings. These features can now be leveraged across customer referral, affiliate, influencer, and partner marketing programs. This new release also includes communication management capabilities, empowering marketers to engage directly with program members via native email workflows.

“When it comes to scaling and managing the components of word-of-mouth programs, marketers need a command center that provides actionable insights and the ability to communicate,” said Ben Chodor, President of Intrado Digital Media. “This new functionality allows customers to use Ambassador as their primary solution for word-of-mouth programs.”

The recent acquisition of Ambassador has enabled Intrado Digital Media to provide customers with more innovative solutions to effectively grow word-of-mouth marketing programs.