InterMedia Advertising® and InterMedia Entertainment® (InterMedia) are pleased to announce American actor and television host Richard Karn as a brand ambassador for Choice Home Warranty™, the premier provider of appliance repair and replacement insurance in the United States.
“As the beloved master plumber and professional contractor Richard Karn portrayed on over 200 episodes of Home Improvement, Karn was the natural choice to represent a brand dedicated to providing expert help by protecting your home and family with a home warranty,” said Robert Yallen, President and CEO of InterMedia Advertising. “Through his new show ‘Assembly Required,’ which he co-hosts with Tim Allen and which is targeted to master craftsmen and home workshops, Karn reconnects with his Home Improvement past. We have the opportunity to remind consumers of their need to protect their home investment with a spokesperson who represents quality home service and competence.”
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“It is with great pleasure that today we announce our brand partnership with Richard Karn. Richard will be a fantastic spokesperson for our line of home and appliance warranty programs, and we look forward to many years of a successful brand partnership with a man so widely loved by his audience and identified with home improvement,” says Victor Hakim, Founder and Chairman of Choice Home Warranty.
According to Hunington Sachs, Esq., Vice President of Business & Legal Affairs for InterMedia Entertainment and InterMedia Advertising, Richard Karn will be featured in television, radio, online, social media, and print media advertising campaigns. “As the former television host of several years of Family Feud, and now Assembly Required, Richard Karn knows how to communicate and connect with an audience, and we are pleased that he has chosen to speak on behalf of such a reliable company as Choice Home Warranty,” says Sachs. “Our goal, as always, is to form long-term brand partnerships on behalf of our advertising clients with spokespersons who have a natural and organic connection to the product. Richard Karn and his family members are policyholders with Choice Home Warranty and will be able to speak from experience about the valuable protection Choice’s policies provide. Richard is a man of warmth and charisma, and we believe potential customers will respond well to his endorsement of the warranties and service provided by Choice Home Warranty.”
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