Insticator Expands CTV Advertiser Solutions Through Strategic Acquisition


Insticator, the #1 Google Certified Publisher Partner for CTV, has continued their trend of rapid expansion in CTV and advertiser solutions by announcing the acquisition of a top managed-service media solutions provider in Australia. This acquisition, now rebranded as Insticator Australia, partners with the region’s largest independent media agencies to deliver impressive results for end clients such as Acer and Suzuki.

Insticator Australia’s CTV Attribution Dashboard solves one of the biggest challenges facing the CTV industry today by providing clients access to real performance metrics. This dashboard shows the true value their CTV advertising is driving for their business.

In addition to heightened digital media solutions, the acquisition brings with it a talented team of media experts who excel at helping clients navigate the complexities of the rapidly evolving CTV marketplace.

“I am blown away by both the technology and the strength and longevity of their client relationships, CTV attribution has been a long-standing problem in the industry, so I’m happy to have a team and product that now solves that issue,” said Insticator CEO & Founder Zack Dugow. “The opportunities from bringing together demand-side CTV innovators with our leading CTV publisher capabilities are limitless.”

Also Read: Mobile Marketing Trends for Beating Competition

CTV, short for Connected TV, enables advertisers to place their messaging in premium content through streaming apps on next-generation smart televisions and similar devices, creating a new frontier for businesses to get in front of their potential customers. Known as BVOD in Australia, this industry has skyrocketed in the first years of the decade, as more and more consumers “cut the cord” with linear television and consume content exclusively through apps.

“We are full-speed ahead with BVOD,” said Deryck Wills – Managing Director of Insticator Australia who came on board with his team through the acquisition.  “I could not be more thrilled to join a company like Insticator, whose innovations in CTV/BVOD offer new possibilities through their publisher solutions and partnerships.”

For more such updates follow us on Google News TalkCMO News.