5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., has expanded their paid digital practice in response to Instagram’s announcement that it is moving forward with the company’s test of hiding likes on posts to more markets around the globe.

As a leader in the digital marketing landscape, 5W has quickly reacted to the shift in Instagram’s strategy after determining there will be an increase for paid opportunities.

“Instagram’s plan to hide likes is a fundamental shift in the communications landscape. Influencer marketing will be profoundly different once this change takes place. Brands will expect to see increased metrics and measurement mechanisms,” said Ronn Torossian, 5WPR CEO & Founder. “As a result of this announcement we are expanding our paid digital practice. This will ensure our client’s brands remain strong on social despite the coming changes.”

Torossian added, “Thanks to our advanced analytics, we still will be able to flesh out accurate follower counts. PR firms, influencer marketing agencies, brands, and others will all be affected by this change, and paid digital programs will see growth.”