Infogroup announced it has launched Data Axle for Salesforce on Salesforce AppExchange, empowering customers to use Infogroup’s industry-leading business data. Infogroup was named a leader in a recent Forrester Wave, The Forrester Wave™: B2B Marketing Data Providers, Q3 2018, which evaluated 12 of the most significant providers of B2B data. With the new app, companies can eliminate manual data exports and imports and empower their sales team to immediately find new accounts, leads, and contacts as well as update existing records.

Isobar Accredited as Strong Performer in Digital Experience in APAC

Data Axle for Salesforce
Data Axle gives customers access to data on nearly every business in the U.S. and Canada with more than 200 attributes that enable sales teams to prospect and enrich accounts, contacts, and leads directly within Salesforce. Infogroup data is particularly effective for small to medium-size businesses, given its focus on delivering breadth and accuracy for these hard-to-find records.

CMOs think Collaboration can be a Key Growth Driver for Marketers

With the retirement of, Data Axle fills the need for keeping data current, without the need to perform ad-hoc updates. The benefits of direct integration are realized through increased conversion rates, reduction of data gaps, and elimination of manual efforts that can lead to more sales. The app is powered by Infogroup’s proprietary real-time data delivery platform, Data Axle, which eliminates lag time from updates to access to data. Data can be provisioned through direct platform access and APIs, in addition, to natively within Salesforce.