MediaFuel, a Fishers-based digital marketing agency, has released a new, cloud-based cash flow management tool. FuelGauge software is the brainchild of MediaFuel founder Jeff Kivett, who started the agency 17 years ago.

Kivett created FuelGauge because he couldn’t find an online tool that allowed him to update project statuses, manage his cash flow position and track billing and revenue all in one place, without resorting to spreadsheets.

“Every business owner worries, but one thing that helps is knowing where my business stands,” said Kivett. “As my business grew, I was creating multiple spreadsheets, trying to get a true picture of how my business was doing. I knew what tool I needed, but it didn’t exist. That’s why I created FuelGauge.

“I’ve used FuelGauge for over a year now,” Kivett continued. “I’m excited to share this tool. It has helped me manage and grow my business, and I know it will help other small business owners do the same.”