Ignite’ Powers Saudi Digital Content Creation and Media Production

Ignite' Powers Saudi Digital Content Creation and Media Production-01

Saudi Arabia today announced Ignite, a new program for digital content creation and production, new investments and support for next-generation connectivity and communications infrastructure; and a partnership that will see Trend Micro open its regional headquarters in Riyadh. The announcements were made at LEAP22, the global technology platform taking place in Riyadh.

The new program and investments are part of Saudi Arabia’s plans to accelerate its digital ecosystem and leverage its position in the MENA region to become a leading international digital economy.

IGNITE

The Digital Content Council announced Ignite, a new program that will transform Saudi Arabia into a leading hub for digital entertainment and media production. The program aims to create a comprehensive ecosystem that will attract digital content companies and grow the local media and content creation sector.

Ignite aims to triple the size of Saudi Arabia’s digital content market in games, audio, video and advertising. The program is backed by an investment of US$1.1 billion, with incentives including financial support for local, regional and international companies and start-ups; infrastructure development; talent development programs and improved policies and regulations.

The program includes funds to support the local film and game industries. Saudi Arabia will also enhance intellectual property protection measures and offer a one-stop shop to streamline processes for investors.

Also Read: Employees Missing out on Hyper-Personalized Digital Experiences: Applaud Report

LAUNCH OF CITC WiFi 6E AND LEO SATELLITE TECHNOLOGY

The Kingdom announced the launch of WiFi 6E, backed by the largest amount of spectrum available for WiFi of any country in the world. The combination of cutting-edge technology and a record amount of spectrum will allow Saudi Arabia to benefit from the fastest WiFi speeds achievable globally (2.4 Gbps). Enabling this advanced connectivity is expected to quadruple the overall contribution of Wi-Fi to Saudi Arabia’s GDP, rising from US$4.7 billion in 2021 to more than US$18 billion in 2030.

The Kingdom’s WiFi upgrade is supported by other initiatives, including the first regional trial of Low Earth Orbit (LEO) satellite technology to extend reliable coverage to remote areas of the Kingdom. CITC will also hold a frequency auction during the first half of this year, a development that is likely to put Saudi Arabia in first place globally for available spectrum for 5G networks.

TREND MICRO ANNOUNCES LOCAL DATA LAKE AND OPENS HEADQUARTERS IN RIYADH

Trend Micro announced the opening of its Middle East and Africa (MEA) regional headquarters in Riyadh, a security data lake, cybersecurity center of excellence, and other investments in Saudi Arabia totaling more than US$50 million. . The investments aim to expand Trend Micro’s ongoing commitment to protecting public and private organizations in the Kingdom and throughout the region.

LEAP will become the world’s largest debut technology platform, spotlighting the global innovation ecosystem, connecting pioneers and disruptors with business and government leaders, entrepreneurs and investors to experience and learn about the technologies of the future.

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