iClick Interactive Asia Group Limited (“iClick” or the “Company”), an independent online marketing and enterprise data solutions provider in China launched its flagship marketing analysis tool, iNsights, which gives brands in-depth and actionable consumer behavior insights to drive more effective marketing campaigns.
iNsights is an efficient one-stop tracking solution that tracks and analyzes cross-channel campaigns covering China and overseas markets, eliminating the difficulties of using multiple marketing tracking systems. Utilizing full-data analytics to produce reliable and accurate insights, iNsights provides brands a better understanding of marketing-driven traffic as well as on-site audiences behaviors and facilitates more effective re-targeting. It also embraces a user-friendly dashboard that renders complicated data into visualized interactive graphics that deliver actionable insights.
As a strong addition to iClick’s iSuite solution, iNsights empowers global marketers to efficiently track and analyze audience behavior during marketing campaigns and enables them to re-target audiences more precisely. Combined with iAudience, iAccess, iActivate and other iSuite products, iNsights completes the full campaign cycle including the identification of target audiences, omni-channel ad placement, marketing campaign analytics and look-alike remarketing, empowering more effective long-term ad campaigns across multiple markets.
“iNsights effectively addresses the difficulties presented to marketers by the shallow insights provided by raw data and selective sampling data analysis, as well as the inconvenience and incomparability of multiple tracking systems for different regions,” said Frankie Ho, President of International Business at iClick. “Our recent update of iAudience and the launch of iActivate and iNsights are part of iClick’s commitment to continually build up and develop the best full-stack solutions for global marketers. iClick has always devoted itself to helping brands gain a better and deeper understanding of markets in real time and to creating the best marketing strategies driven by data and advanced algorithms.”