iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, is happy to share our business success partnering with Pechoin, a leading nationwide-known skin care brand in China.
Leveraging iClick’s integrated private-domain e-commerce solutions, Pechoin successfully promoted its brand-new product, Pechoin Youth Active Resilience Repairing Cream. As a result, sales of the product grew to account for almost half of Pechoin sales on the WeChat mini-program store. The brand’s WeChat Index also increased by 600%, indicating an outstanding improvement in the brand’s exposure and popularity within the WeChat ecosystem.
Taking account of the client’s existing resources, iClick formulated a new approach for leveraging Pechoin’s brand ambassador to raise awareness of the brand in private domaine-commerce in order to boost sales. iClick’s tailored smart retail solutions helped Pechoin to amplify and expand the effect of their brand ambassador within the WeChat ecosystem in several ways:
- iClick’s Marketing Solutions identified potential new consumers and targeted fans of the brand ambassador while simultaneously optimizing and refining the marketing strategy for each round of ad placement based on real-time advertising performance.
- iClick built a tailored mini-program store that integrated elements related to the brand ambassador in order to drive consumer purchases with customized smart tools.
- iClick also optimized traffic acquisition efficiency by allowing the users to directly visit the Pechoin mini-program store through searching either Pechoin or the brand ambassador in WeChat.
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“We are always looking to discover innovative new ways to help brands drive their businesses, especially in the booming area of private domain e-commerce,” said Jian “T.J.” Tang, Chief Executive Officer and Co-Founder of iClick. “We are pleased to share how iClick’s tailored integrated solutions have helped Pechoin achieve extraordinary results and pioneered a new method of leveraging the influence of brand ambassadors in private domains.”
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