Giving advertisers a single metric that represents a viewable, brand safe, fraud free, and in-geo impression they can trust
Integral Ad Science (IAS), the global leader in digital ad verification, today announced the rebrand of its MRC accredited metric “Qualified Ads” to “Quality Impressions™”.
IAS’s Quality Impressions represent a proprietary set of metrics that help ensure media quality transparency. To qualify as a Quality Impression, an ad unit must be viewable, by a real person, in a brand-safe and suitable environment – all within a campaign’s correct geographical parameters.
“Not all impressions are equal and advertisers need an easy way to understand whether a digital ad meets their media quality standards for a campaign,” said Tony Marlow, CMO, IAS. “Rebranding this key metric to ‘Quality Impressions’ is exciting because it represents transparency into digital advertising quality, which is a key driver of campaign outcomes.”
IAS measures over 500 billion media quality signals every day, laying a strong data-driven foundation for Quality Impressions™. These capabilities are unmatched when it comes to scale, coverage, and accuracy. Quality Impressions™ consolidates all the most important metrics into one umbrella metric to give marketers a singular point of reference for campaign health.