London-based International growth marketing consultancy The B2B Marketing Laboratory has signed a strategic partnership agreement with South Africa-based digital transformation, customer experience (CX) and customer relationship management (CRM) specialist MPULL.

The Strategic Partnership will provide HubSpot Elite-level support and MPULL’s Advanced Implementation Accreditation through locations in LondonCape TownJohannesburgSingaporeHelsinki, and Southern Germany. The partnership is expected to create the largest internationally aligned group of HubSpot Partner locations.

The strategic partnership has been formed to bring these organizations together, to allow them to provide complementary support services and to harmonize implementation and planning processes. The Group boasts a fully documented common implementation methodology that will allow the partnership to provide services to a common standard for international clients and to leverage economies of scale through shared resources for training & education and development of management and staff.

At this stage there is no equity participation between the Partners, they continue to trade independently, whilst benefiting from the close co-operation between the partners.

Founded in 2012 as part of the ITPR Group, The B2B Marketing Lab is one of the longest established HubSpot Partners outside of the USA, reaching HubSpot Diamond status in May 2016, opening an APAC office in Singapore in March 2017, expanding its London offices in April 2018 and opening a new German office in September 2019.

The Consultancy boasts +35 full-time employees in LondonGermany, and Singapore and is well known for the quality of its consulting staff and it’s published, tried and tested, ‘B2BML HubSpot Engagement Methodology’ that enables clients to get the very best out of the HubSpot growth marketing software suite, quickly and effectively.

Founded by business Partners Graeme Wilson and Daryn Smith in 2013, MPULL is one of only 13 HubSpot Advanced Implementation Accredited solutions partners.