Global technology brand HONOR today reaffirmed its commitment to international markets with its keynote presentation at IFA titled “Realizing the Connected Future.” During the event, the brand announced the launch of a new two flagship strategy to bring the next generation of foldable and versatile flagship smartphones to the European and other international markets. The brand also unveiled the forthcoming MagicOS 7.0, a universal intelligent operating system for Android, PC and IoT (Internet of Things) with open standards to enable seamless interaction between smartphones, tablets, PCs and other IoT devices. Building on its innovative product portfolio, HONOR has introduced three new devices: the HONOR 70, The HONOR MagicBook 14 and HONOR Pad 8 are the first HONOR tablet available outside of China. All three devices will be launched in selected European markets in the coming weeks.
In bringing the HONOR Talents competition to the global stage, HONOR also launched Gateway to the Future, a global initiative piloted in Hamburg, Germany, to encourage talented creatives from around the world to harness the power of technology for acquaintance of people with culture in the era of the metaverse.
“Since its founding, HONOR has always strived to make great contributions to the development of the industry in order to provide a better future for everyone. To achieve this goal, we have maintained our commitment to innovation,” said George Zhao, CEO of HONOR Device Co., Ltd. . “With the implementation of our dual flagship strategy, MagicOS 7.0, a fitness and health system, we look forward to delivering compelling opportunities to European and other overseas consumers who want the best foldable smartphones on the market and a premium user experience.”
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Realizing the concept of a networked future through a new strategy of two flagships and MagicOS
As a global technology company, HONOR has always strived to innovate in order to achieve specific goals and provide important benefits to users. For the first time, HONOR will introduce its foldable smartphones to international markets. As part of its dual flagship strategy announced during IFA 2022, HONOR will launch its foldable flagship smartphones and versatile flagship smartphones in Europe and other regions of the world.
HONOR also introduced MagicOS 7.0, a new operating system designed to provide a seamless experience across multiple platforms and devices. It runs on Android operating systems as well as PC and IoT, so devices with different operating systems can connect to MagicOS devices at the system level. In addition to changes to the user interface, MagicOS 7.0 will allow users to control their HONOR laptop, smartphone and tablet using the same keyboard and mouse. With this feature, users can seamlessly move files between devices, as well as enter text on a smartphone or tablet using their laptop keyboard. MagicOS 7.0 will be officially announced in the 4th quarter of 2022.
In line with its commitment to contribute to the development of the broader industry, HONOR announced that it has joined various Internet of Things (IoT) consortiums, including Matter and Ola, to promote the development of common industry standards that promote open collaboration. In addition, the new HONOR Developer Service Platform will provide direct support and services to developers. One such service for developers will be the ability to submit their applications to the App Market and Game Center through this platform. In addition, it will provide developers with access to various system capabilities to develop interoperability between different HONOR devices. More information is available on the company’s website at: https://developer.hihonor.com.
In addition, HONOR is expanding its partnership with Microsoft to make the Phone Link app available to international users of HONOR devices. Previously only available to HONOR users in China, the Phone Link app allows users to connect select HONOR smartphones to a Windows PC to unlock new device-to-device interactions, including the ability to view notifications, make and receive calls on their PCs, and use Windows mobile apps. HONOR Magic4 Pro is one of the first HONOR smartphones to support Phone Link [1] , and HONOR 70 will also support Phone Link after OTA update.
In addition, from October, the redesigned HONOR Health app will provide personalized user experiences and fitness suggestions and training courses based on user habits, helping smartphone users reach their wellness goals.
Introducing the HONOR 70 to global markets, a vlogging masterpiece
Dedicated to vlogging enthusiasts, the HONOR 70 is HONOR’s latest addition to its line of high-end N series smartphones. This stylish device offers Solo Cut mode, allowing users to easily create vlogs that highlight a particular person in a group using built-in recognition technology. With dual video streaming, the HONOR 70 can record two videos at the same time, one of which will focus on one person and the other will record the entire group.
The HONOR 70 makes it easy to create quality vlogs with a powerful dual main camera that includes a 54MP IMX800 Super Sensing main camera with a large 1/1.49″ IMX800 sensor and a 50MP macro camera. The new smartphone is powered by the Qualcomm Snapdragon 778G Plus 5G chipset and supports GPU Turbo X and OS Turbo X processors, ensuring smooth operation and responsiveness for a wide range of complex tasks, including video editing for vloggers on the move.
HONOR 70 is the first HONOR N series smartphone with HONOR Magic UI 6.1 based on Android 12, available in several trendy color options including Night Black, Crystal Silver and Emerald Green [2] .
In recognition of the excellent user experience of the HONOR 70, the Expert Imaging and Sound Association (EISA) awarded the smartphone with the EISA BEST BUY SMARTPHONE 2022-2023 award. EISA is an expert community of over 60 of the world’s most respected magazines, websites and social media commentators from 29 countries.
Starting today, the HONOR 70 will be available in select European markets with a starting price of €549.
HONOR MagicBook 14 is a Powerful Portable Device
HONOR’s latest MagicBook 14, the first ever Turbo operating system on a HONOR laptop, offers significant battery life improvements and up to 20.8% [3] power efficiency compared to its predecessor. Powered by a 12th Gen Intel® Core™ i5-12500H processor with custom NVIDIA® GeForce RTX™ 2050 [4] graphics, the laptop delivers powerful performance for both office and home gaming. With a 75Wh battery, the HONOR MagicBook 14 provides up to 17 hours of battery standby time and supports fast charging for up to 3.5 hours of software use after 15 minutes of charging[5] . The HONOR MagicBook 14, available in a sleek gray color scheme, is available for pre-orders in select European markets starting today for a starting price of €1,099.
Superior audiovisual quality with the HONOR Pad 8
The HONOR Pad 8 is an affordable all-in-one smart device that meets the needs of students and young professionals for work and play. The new HONOR tablet combines a 12-inch HONOR FullView display with an 87% [6] screen-to-body ratio and supports 2000×1200 [7] pixels and 1 billion colors with eight built-in speakers for an immersive multimedia experience. HONOR Pad 8 with HONOR Magic UI 6.1 and Google Play Services features a 7250 mAh high performance battery [8]allowing you to stay in touch throughout the day. The HONOR Pad 8 in Blue Hour is available for pre-orders in select European markets starting today for a starting price of €329.
The launch of the tablet means the availability of the brand’s full international product range; consumers in selected European countries and international markets will soon have access to every series of HONOR smartphones and IoT products, marking a new milestone in HONOR’s history.
Enter the gate to the future
The HONOR brand continuously invests in surround sound, artificial intelligence (AI) and augmented reality (AR) technologies to unlock immersive experiences and prepare for the next digital revolution.
Launched at HONOR’s IFA Keynote, Gateway to the Future is a new initiative to enrich cultural heritage through technology. In collaboration with ARLOOPA, HONOR invited two well-known artists, Yunuene and Timo Helgert) to creatively reimagine the iconic UNESCO World Heritage-listed Wasserschloss building in the Speicherstadt district of Hamburg. Users can experience this AR art object in real time on site in Speicherstadt or at home via the ARLOOPA app, which offers smartphone users a new way to discover cultural treasures through immersive augmented reality. You can watch the campaign video here: https://youtu.be/7rwwZQw2C4M .
Introducing HONOR Surround Sound
Announced at IFA 2022, HONOR’s Surround Sound System is designed to deliver a wide cinematic 3D audio experience in headphones, providing the immersive experience needed to experience next-generation augmented reality and virtual reality.
At its core, HONOR Spatial Sound is designed to provide surround sound and 3D sound through headphones by using the accelerometer and gyroscopes in the headphones to track the movements of the user’s head, and by changing the sound field, which gives users an immersive experience and allows them to truly enjoy the sound of movies, games or music. Using the algorithm, you can simulate the changes in sound on the way from the source to the ear of the listener. These effects include the localization of sound sources above, below, behind and in front of the listener.
HONOR Surround Sound is the first system to provide the ability to adjust the distance between sounds, allowing users to dynamically adjust the distance between virtual sound sources from 0.15 to 10 meters for a more personalized listening experience.
HONOR Talents: New Interactive AR Design Competition Open
In addition to this initiative, HONOR introduced a special “Interactive AR Design” category as part of its international design competition HONOR Talents. In this category, contestants are challenged to create digital AR artworks that creatively transform their neighborhoods, including digital add-ons for buildings, walls, parks, and other public spaces that promote local community culture. More information for artists interested in the competition can be found at: https://www.hihonor.com/honor-talents/en/
In addition, HONOR has also teamed up with China’s Central Academy of Fine Arts (CAFA) to create a new AR artwork “Infinity” (INFINITY) . The Digital-Physical Experience demonstrates an artistic interpretation of the universe that the creative team of CAFA faculty and students use as an analogy to promote intercultural dialogue. Displayed at the HONOR booth at IFA, this work can be viewed through the ARLOOPA app.
HONOR company information
HONOR is one of the world’s leading suppliers of smart devices. It aims to become a legendary global technology brand and create a new intelligent world for all through its products and services. With a strong focus on research and development, the company is committed to developing technologies that enable people around the world to go beyond the narrow boundaries of what they are accustomed to, giving them the freedom to achieve their goals and unlocking opportunities for more. HONOR’s range of innovative, high-quality, durable smartphones, tablets, laptops, and accessories in all price ranges empowers people to grow and improve.
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