Stirista, a leading provider of data-driven marketing solutions, today announced the appointment of Henry Olawoye as Vice President of Audience Solutions. With a successful history of data operations and channel management, Olawoye will be responsible for expanding Stirista’s data syndication business.
“We welcome Henry to the team and look forward to his contributions as he has developed a stellar industry reputation for helping partners generate revenue,” said Ajay Gupta, CEO and Founder of Stirista. “Henry’s previous experience managing technical integrations for various data partners is impressive, along with his ability to develop strategies to increase account revenue and cut costs by identifying inefficiencies.”
Olawoye joins Stirista from Lotame, a data solutions provider for marketers and media owners and a Stirista partner. With more than ten years of advertising technology experience, Olawoye served in several positions at Lotame, most recently as the Director of Data Marketplace Operations, overseeing the channel management and business intelligence teams.
Also read: Best Practices and Common Pitfalls of Data-Driven Marketing Automation
At Stirista, Olawoye will grow the company’s data syndication capabilities, by combining and curating Stirista-owned data and brands into existing and new platforms. This will include developing new relationships with sales channels, working on new offerings, and coordinating with sales teams.
Added Olawoye, “I am pleased to join a customer-centric organization like Stirista, as the company is uniquely positioned to help brands and agencies increase brand loyalty and acquire new customers through a sophisticated, data-driven approach. In today’s fast-changing digital world, marketers continue to look for strategic partners like Stirista to help them gain a competitive edge.”
For more such updates follow us on Google News TalkCMO News.
