HawkSoft’s 25-year history is highlighted by an unrelenting focus on building software from the independent agent’s point of view. HawkSoft is proud to announce integration with a likeminded partner in Better Agency, which delivers easy-to-use sales and CRM automation for agents.

Automation and Campaign Management Tools – Priorities for MarTech Teams

The integration eliminates time-consuming double-entry of client and policy data between the two systems. Better Agency automatically syncs with an agency’s HawkSoft database twice per hour. This empowers agents to leverage current HawkSoft data with the powerful automated campaigns provided within Better Agency.

“We immediately recognized a familiar passion in the team at Better Agency,” said Rushang Shah, Chief Marketing Officer at HawkSoft. “Like us, they are focused on independent agencies and delivering simplicity out of the box. Insurance agents don’t need to fiddle with setting up automation workflows or templates because all that comes pre-configured with Better Agency.”

Customer Experience – 74% of Consumers Likely to Buy Based on their CX

“Better Agency is proud to stand with a company like HawkSoft,” says Will Shaw, co-owner of Better Agency. “Shared vision and passion for the independent channel are what made this possible. HawkSoft users now have an advantage over their competition when it comes to growing their agency.”