Hawke Media, one of the fastest-growing digital marketing consultancies in the nation has teamed up with the international, artificial intelligence start-up, Junction AI to encourage brands to audit the return on investment of their digital campaigns as advised by their current marketing agencies.
“Hawke Media was built on the premise that there should be accessibility to great marketing for everyone- but that is not always the case when working with certain agencies, leaving brands disillusioned and untrusting of their experience. This inspired myself and Vance Reavie (CEO and Founder of Junction AI) to challenge brands to dive deep into their own campaign insights to hold these agencies accountable. If it’s not working, pivot,” explains Erik Huberman, CEO & Founder of Hawke Media.
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Junction AI offers an unbiased review of campaign data, performance, and opportunity to deliver key insights that can shed light on the gap between what brands are currently accomplishing, versus what they could be achieving. The core principle behind this type of data assessment is that if a brand is aware of why something is working, they can replicate that success again, and again, and again for guaranteed results with continued growth on their return on investment.
“Brands need answers on what worked and why – it’s the only way to grow revenue and reduce ineffective spend. It’s our mission, to deliver easily accessible and explainable insights. Our partnership with Hawke Media is a great example of marketing leaders infusing analytics into their workflows and staff development, transforming to a data first culture,” says Vance Reavie, CEO & Founder of Junction AI. The results given by AI-powered data can drive brands to make educated decisions on who they spend their money with based on data objectivity.
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