Growve today announced it has acquired and merged operations of ZonLux Digital, a full-service agency with a robust portfolio of digital services that enable clients to scale their business on e-commerce marketplaces.
The agency will be rebranded as Growve Marketplace Agency (GMA) and fits strategically within Growve’s rapid rise as an omnichannel aggregator specializing in acquiring, operating and growing world-class brands in the active lifestyle, beauty & personal care, dietary supplement, health & lifestyle foods, home & leisure, and pet care & nutrition verticals.
ZonLux Digital was founded by Growve co-owner Matt Newman in 2019 as a full-service marketplace agency that delivers a turnkey platform to launch, optimize and scale brands and products in a way that meets the customized needs of each client. It will continue to provide around-the-clock account service and offer propriety access to tools and software, network and knowledge developed over time.
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“We are excited by this opportunity to open up shared services between our agency and Growve,” said Audrey McCarty, VP of Marketplaces at Growve. “This acquisition will further strengthen our team and capabilities, and it will position us for even greater success.”
“We’ve gotten to know Growve well and feel like they will only enhance our ability to service our current and future clients,” said Bill Hughes, VP of Marketplaces at Growve and previously ZonLux Digital CEO. “Our agency was founded from the desire to help companies grow and scale on the marketplaces. We look forward to joining forces with Growve for an even bigger impact on client needs and the industry.”
Growve CEO Dave Bunch commented: “ZonLux Digital has a tremendous track record of successfully helping businesses execute their e-commerce marketplace strategies. This acquisition will help us as we strive to continue to be the best marketplace operators, building on the hundreds of millions in revenue already done annually.”
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