Digital marketing company Future Media has entered into the direct-to-consumer market with the acquisition of Australian watchmaker Oak & Jackal. This marks Future Media’s first foray into consumer sales.

“We are always looking for opportunities and companies that will provide synergistic growth avenues for Future Media,” said Chase Wimberly, co-founder of Future Media. “Getting into the growing direct-to-consumer market via an established brand like Oak & Jackal allows us to diversify our offerings in ways that amplify our strengths.”

Oak & Jackal was originally funded on Kickstarter in June 2016 and has seen steady growth over the past three years. The company recently expanded to offer eyewear and wallets in addition to its signature timepieces.