Quan Media to offer agnostic measurement and incremental lift to outdoor advertising campaigns
Freckle Ltd., a leader in privacy-compliant data and offline media measurement, today announced its integration with Quan Media Group, adding the world’s best offline media measurement platform to Quan’s cutting-edge out-of-home (OOH) advertising offerings. Together, the two companies are creating a path for brands to track detailed advertising attribution of outdoor campaigns, as brands increasingly seek out innovative marketing measurement solutions.
“Attribution and incremental lift are two of the key components we have built the foundation of Quan around, which is why we are partnering with a leading media measurement solution like Freckle,” said Brian Rappaport, Chief Executive Officer, Quan Media Group. “We constantly strive to think outside the box with our advertising and technology, and we wanted that same approach to carry over to our choice in partnerships for offline measurement for our customers. For us it’s about creativity, not complacency — and our clients’ ability to attribute lift as a result of their OOH campaigns.”
Freckle is a global data company that specializes in determining the effectiveness of a brand’s media spend to drive a consumer to a desired location — known as offline attribution. With Freckle, Quan will now be able to determine the impact that outdoor advertising has had in driving in-store visits for its clients. Quan can use this information to create pre- and post-campaign analysis to provide its customers with exactly the kind of data they need to measure advertising ROI. Because Freckle does not sell media, Fortune 500 brands trust the independent offline attribution analysis to evaluate media across all channels.
“Our goal is to make data and measurement easy for brands and marketers,” said Neil Sweeney, Chief Executive Officer, Freckle. “And everyone expects more insights these days when it comes to advertising effectiveness and consumer visitation. We’re proud to be able to provide a one-stop solution to our partners, and recognition from advertising vanguards like Quan is tremendous validation.”